BBH/ ITV1 Daybreak tactical advertising
ITV1 launched its flagship breakfast show “Daybreak” with a dynamic online and digital out-of-home campaign. The digital outdoor activity included tactical daypart messages and was screened in major shopping centres and public transport environments as well as online. Video, still and live tactical executions were strategically designed to maximize the impact on audience throughout different times of the day. Tactical executions that ran from 6 pm were directly managed by ITV1 so that next morning show’s highlights could be pushed out live.
I produced this campaign for BBH and hired Grand Visual to do the production, we were all very pleased with the results.
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