IKEA- Happy to Bed /MOTHER
IKEA- Happy to Bed / Mother London campaign is incredibly sincere and thoughtful. We have conducted a lot of research, some social and some scientific, on how we currently behave around bedtime and what aspects can be improved in order to shift our behavior and insure we can all hit the pillow happy every night . The campaign as a whole is an output of this study providing you with tools, tips and hints on how to make your bedtime and sleep a happy time.
The digital elements included 3 pieces of lovely animation produced by Alice Dupre, a Sleep Cycle based alarm clock app for Android and iPhone, a Happy to Bed blog curated by award winning journalist Tim Samuels and some online media as well as pieces of communication housed on the main ikea website. Together these allow for a nice balance of interesting and thoroughly researched content and presentation of equally wittily designed IKEA bedrooms range.
I have been working together with the IKEA team at Mother shaping all of the deliverables alongside above the line executions for TV, Radio and Print. I have managed production agencies, 3rd party suppliers and internal creatives as well as the clients. The biggest achievement on this job, I think, was to establish a very comfortable and efficient relationship with the client by improving day to day communications, processes, selecting appropriate providers and improving internal understanding of various aspects of digital projects.
I have now been with Mother as a senior digital producer for the past 6 months and am currently cracking on with a big and exciting IKEA Kitchens project.
Ikea ‘Happy to Bed’ from Alice Dupre on Vimeo.
