Portfolio of Producer Lana Bogatcheva

IKEA- Happy to Bed /MOTHER

lanasworkandinspiration — Mon, 12 Dec 2011 18:01:55 +0000

IKEA- Happy to Bed / Mother London campaign is incredibly sincere and thoughtful. We have conducted a lot of research, some social and some scientific, on how we currently behave around bedtime and what aspects can be improved in order to shift our behavior and insure we can all hit the pillow happy every night . The campaign as a whole is an output of this study providing you with tools, tips and hints on how to make your bedtime and sleep a happy time.

The digital elements included 3 pieces of lovely animation produced by Alice Dupre, a Sleep Cycle based alarm clock app for Android and iPhone, a Happy to Bed blog curated by award winning journalist Tim Samuels and some online media as well as pieces of communication housed on the main ikea website. Together these allow for a nice balance of interesting and thoroughly researched content and presentation of equally wittily designed IKEA bedrooms range.

I have been working together with the IKEA team at Mother shaping all of the deliverables alongside above the line executions for TV, Radio and Print. I have managed production agencies, 3rd party suppliers and internal creatives as well as the clients. The biggest achievement on this job, I think, was to establish a very comfortable and efficient relationship with the client by improving day to day communications, processes, selecting appropriate providers and improving internal understanding of various aspects of digital projects.

I have now been with Mother as a senior digital producer for the past 6 months and am currently cracking on with a big and exciting IKEA Kitchens project.

Ikea ‘Happy to Bed’ from Alice Dupre on Vimeo.

Burberry

lanasworkandinspiration — Tue, 10 May 2011 13:41:22 +0000

I do love a challenge! Having worked with the Creative Media Department at Burberry HQ in London I got to see the other side of the pond and I think it was beautiful! I’ve definitely learned a lot from this experience, where the main focus and maybe the challenge is not one concept or idea but how all the pieces, departments and deliverables fit together. One day you are organizing a video shoot of the Children’s wear or AW 11 Beauty campaign, or a shoot in Beijing while another day you might build an iPad app and send hundreds to press around the world. Burberry definitely shares my passion for detail. Here nothing is impossible and you might just run into Mario Testino and Christopher Bailey on your way to the impeccably branded canteen.

BBH/ ITV1 Daybreak tactical advertising

lanasworkandinspiration — Sun, 01 Aug 2010 15:35:53 +0000

ITV1 launched its flagship breakfast show “Daybreak” with a dynamic online and digital out-of-home campaign. The digital outdoor activity included tactical daypart messages and was screened in major shopping centres and public transport environments as well as online. Video, still and live tactical executions were strategically designed to maximize the impact on audience throughout different times of the day. Tactical executions that ran from 6 pm were directly managed by ITV1 so that next morning show’s highlights could be pushed out live.

I produced this campaign for BBH and hired Grand Visual to do the production, we were all very pleased with the results.

AKQA/Nike Football Take The Stage

lanasworkandinspiration — Thu, 03 Jun 2010 18:46:06 +0000

As a producer on this Nike Football 360 campaign for World Cup I’ve had the pleasure of not only dealing with digital production but also organizing and heading up recruitment events, a finals day, film shoots, film production, print ads, online media and much more.

Take The Stage is all about sending Anton Ferdinand, Tinchy Stryder and one lucky winner to South Africa this summer to cover the events and report back on Nike Football fanpage (TTS tab) to give a different and exciting view of the biggest football event of the year.

The execution is a Take The Stage tab that sits within the Nike Football facebook fanpage and have been launched in 3 phases: 1 Recruitment, 2 Finalist announcement and a 3 social platform for Anton Ferdinand, Tinchy Stryder and competition winner to be blogging on.

To promote the competition we created following:

-Key visuals
-Promo videos
-Foldout cover ad in 442 magazine
-OLM and comms in Nike football social network channels
-4 recruitment events in Nike Town London to promote the campaign and film entries on the spot

As a grand finale we have arranged for a finals Day where 15 finalists were invited to Nike 1948 space to be tested and challenged by Anton and Tinchy, to then choose the winner that will get to head to the World Cup for 2 weeks and report from the events together with the guys.

Great success and we have had some tough production times but also amazing good time..non of this would be done without the people. Key! Here is my team:

Gareth Nettleton-Account Director, Lana Bogatcheva- Project Manager, Andrew Tuffs- Creative Director, David Clarke- Art Director, Paul Anglin- Copywriter, Nash Trajkovski-Technical manager, Charlotte Davis- Film producer, Alex Wills- Creative lead/AKQA film and a bunch of lovely tech and QA guys + other creatives and partners who were involved throughout the project.

thanks guys!

Diesel/ Social strategy and Be Stupid

lanasworkandinspiration — Wed, 20 Jan 2010 15:13:59 +0000

I am happy to have rolled out the huge “Be Stupid” campaign and “Diesel-U Music” within Play Station Home and Xbox Market place as a programme of global cyber events, advertising anda part of SS10 collection in 3D. My main focus at Diesel were new digital channels and I worked very hard on creating a global Social Network strategy and content plan for the brand.

http://www.diesel.com/

http://www.facebook.com/Diesel

O2 World’s fastest panto/ AIS

lanasworkandinspiration — Mon, 14 Dec 2009 17:43:12 +0000

A fun Christmas Campaign for O2. We created a world’s fastest digital panto animation of Cinderella and let people play around overlaying their own faces onto characters and send it to their friends, family and colleagues. Looks like no brainer, I know, but this simple but funny campaign has grown from a project by one of O2 departments (SME) to the biggest pride and joy of all departments at O2 and went out to over 10 Mln people. Each panto created donates 50 p to Think Big, who help young people realise projects in their less flourising communities. Good did! x

AKQA/ Nike Running

lanasworkandinspiration — Wed, 14 Oct 2009 11:49:32 +0000

Localisation of a massive Nike Running website to 10 markets at AKQA.

Hi-Res/ Dolce & Gabbana Perfumes

lanasworkandinspiration — Fri, 10 Jul 2009 11:23:28 +0000

A beautiful microsite for Dolce & Gabbana Rose The One fragrance and product line.

Got Milk! At Hi-Res

lanasworkandinspiration — Tue, 07 Jul 2009 15:55:22 +0000

I had the pleasure of working with the lads at Hi-Res in planning of the video-heavy and visually orgasmic Got Milk? Rock Opera site with Goodby Silverstein & Partners in San Francisco . I was involved in the first part of the project, in the concept and definition phase, basically setting the guide for how to translate the film into an interactive user experience. Good fun and great guys!

Dizel&Sate/ Smedby Digital

lanasworkandinspiration — Fri, 16 Jan 2009 19:43:13 +0000

A fully dynamic portfolio for a world reknown design duo Dizel&Sate. Features simple navigation, fullscreen case images and info about the duo.

Frontend: Björnar Berger
Backend: Henrik Juhlin
Wireframes, Scope, IA, project/client management: Lana Bogatcheva